Privacy Policy

Ski Focus Privacy Policy

Last updated: 7th January 2026

This privacy notice for Ski Focus (“we”, “us”, or “our”) describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:

Visit our website at www.skifocus.co.uk

Engage with us in other related ways, including any ski coaching courses, in-person coaching programs, or events.

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services.

SUMMARY OF KEY POINTS

Who we are

We are Ski Focus, a UK-based ski coaching and performance training provider.

We deliver our services through:

Online coaching courses, including performance, technical, and mindset training

In-person coaching in the UK and European ski resorts, offered as group sessions, private 1-to-1 coaching, and coaching programs

Our services are provided to recreational skiers, instructors, and performance-focused individuals.

Our website

Our official website is www.skifocus.co.uk.

The personal information we collect

We may collect personal information for the purposes of:

Enquiries about ski coaching and training

Booking ski coaching sessions, programs, or events

Managing subscriptions, email updates, and communications

Registering users for online courses or remote coaching

This includes contact details (name, email, phone, ski ability/level), coaching preferences, payment details if provided voluntarily, and device/browser information collected automatically.

How we use your information

Your personal data is processed to:

Provide, improve and administer our ski coaching services and events

Communicate with you about bookings, schedules, and updates

Ensure security and fraud prevention

Comply with applicable law

With whom we share your information

We may share certain personal information with:

Third-party service providers (e.g., email systems, booking platforms)

Legal or regulatory authorities where required

Cookies and tracking technologies

We use cookies and similar technologies on www.skifocus.co.uk to understand usage and improve functionality.

International transfers

Your information may be stored and processed in countries other than your own.

How long we retain data

We retain your information only as long as necessary to fulfil service purposes or legal obligations.

Children

We do not knowingly collect data from or market to children under 18.

Your privacy rights

You have rights regarding your personal data — including access, correction, deletion, and restriction — where applicable.

DEFINITIONS & DETAILS (FULL PRIVACY NOTICE)

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose: We collect personal data you voluntarily provide when you:

Submit a coaching enquiry or booking request

Sign up for newsletters or updates

Register for events, remote coaching, or online courses

Information automatically collected: We collect certain technical information automatically (e.g., IP address, browser type, device type) when you visit our website.

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your personal data when necessary to:

Deliver ski coaching courses and in-person coaching programs

Communicate with you about your bookings, subscriptions, and updates

Improve our services and site functionality

Prevent fraud and comply with legal obligations

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your information with:

Service providers who help us deliver our services (e.g., email systems, analytics)

Regulators, law enforcement, or others when required by law

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Yes. Cookies help us understand your site interaction and improve user experience on www.skifocus.co.uk. You can manage cookie settings through your browser.

5. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

If you choose to log in via a social account, basic profile information may be shared with us by that provider.

6. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

Yes. We may store or process data on servers located outside your home country.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain personal data for as long as necessary to serve the purposes outlined (e.g., fulfilling a coaching agreement, legal compliance, dispute resolution).

8. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly collect data from anyone under 18. If we discover we have unintentionally done so, we will delete that data promptly.

9. WHAT ARE YOUR PRIVACY RIGHTS?

Depending on your jurisdiction, you may have rights including access, correction, erasure, and restriction of your personal data. Contact us to exercise those rights.

10. CONTROLS FOR DO‑NOT‑TRACK FEATURES

Our Services currently do not respond to Do‑Not‑Track signals from browsers.

11. DO WE MAKE UPDATES TO THIS NOTICE?

We may update this Privacy Policy from time to time to reflect changes in our services, technology, or applicable laws.

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

Ski Focus Website: www.skifocus.co.uk Email: [email protected] Phone: +44 7719 530 099 (UK)

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

You can request access, updates, or deletion of your personal data by contacting us at [email protected] or via our contact page on www.skifocus.co.uk/contact.